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Episodes
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
In this week's episode, Mark Brigman chats with Marc Monday, Managing Director of Partner Ecosystems @ Citrix. Marc has an amazing perspective on partnership success that was born from his years of service at companies such as Microsoft, VMware, SAP, Cisco, and now Citrix. It goes without saying the speed and complexity of today's business landscape is unlike anything we have experienced in years past. The big winners in tomorrow's economy will be the organizations that "plugin" to the ecosystems their solutions can support. In this episode Mark (with a "k") and Marc (with a "c") break down the partnering ecosystem and discuss what it means to contribute and most importantly thrive in the new opportunities to partner. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Jun 01, 2021
Tuesday Jun 01, 2021
In this week's episode, Mark Brigman chats with Andrey Lipattsev, Strategic Partnerships Lead - EMEA @ Google. Mark and Andrey discuss the amazing power that results when companies combine the knowledge and capabilities of other organizations with their own. Innovation plays a huge role in strategic partnering, yet most companies struggle to understand how to harness the power and potential of innovation. Andrey offers his insights on developing digital ecosystems, among other growth topics. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday May 25, 2021
Tuesday May 25, 2021
In this week's episode, Mark Brigman chats with Cassandra Gholston, Founder and CEO of PartnerTap. PartnerTap is a data-sharing platform that focuses on safely sharing data from multiple sources to help companies more efficiently find opportunities for revenue. In this information-packed episode, Mark and Cassandra discuss sales channels, ecosystems, growth cultures, and what the future holds for partnerships. One question that Mark purposes is, “How do we leverage partnership ecosystems for growth, not just on the sales side, but how can we leverage all partnership types to achieve significant growth?” Cassandra states the old way of just having transactional partnerships is not the answer. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday May 18, 2021
Tuesday May 18, 2021
In this week's episode, Mark Brigman chats with Mike Milich, Founder of SwiftNegotia, an international negotiation consultancy and training firm. In this information-packed episode, Mike shares how he transitioned from a career in accounting and management consulting to the dynamic realm of negotiation. As a partnering professional, how would you rate your skills in negotiation? What are the most important steps to take when negotiating partnering deals? Where are most of the mistakes made? How is negotiating strategic partnering deals different than transactional commodity agreements? Listen is as Mike shares his insights to these questions and many more. This duo also announces their collaboration to create and launch a negotiation course on the PARTNERNOMICS platform later this year. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday May 11, 2021
Tuesday May 11, 2021
In this week's episode our CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide our Q2-2021 progress report. New initiatives are plentiful at PARTNERNOMICS these days. Mark tackles a few listener Q&As, the duo discusses two new courses that are being developed, and Mark shares some topics in a new book he is co-authoring. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday May 04, 2021
Tuesday May 04, 2021
In this week's episode, Mark Brigman chats with Eric West, Cofounder of Explorers’ Lab. How should business leaders be thinking about innovation and the best ways to leverage the capabilities of other organizations? Eric shares his past experiences in working with Ford, Darpa, and others to frame up his recommendations to this question. Mark and Eric discuss co-creation and the need for it in today’s hyper-competitive business environment. They also add some words of wisdom, "You don’t get alignment, you discover alignment." After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
In this week's episode, Mark Brigman chats with Cecilia Flombaum, Global Ecosystems Lead @ Microsoft. Cecilia got her start in a partnering role by landing in a group focused on system integrations. For more than twenty years Cecilia has helped Microsoft advance its channel and ecosystem partnership programs. In this episode, Cecilia shares the challenges and opportunities that her team and her partners are facing in our 21st-century economy. Tune in to hear her insights and recommendations on leading great partnering programs. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
In this week's episode, Mark Brigman chats with Greg Unruh, Strategic Partnerships & Channel Sales Executive @ Shipware. Shipware is a technology and consulting company that is focused on reducing its client's spend on shipping. Throughout Greg's career, he has architected numerous referral and channel sales programs covering multiple industries. In his latest assignment, he is working with Shipware to construct and optimize their game-changing partnering program. In this episode, Mark and Greg dig into Greg's "Partner Pairing" approach that is really helping Shipware take their partnering game to the next level. Be sure to listen in to hear Greg’s helpful insights, including his "golden rule of channel partnerships." After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
In this week's episode, Mark Brigman chats with Bernie Brenner, CEO @ Rollick. On the subject of digital ecosystems and marketplace partnerships, you will be hard-pressed to find a more battle-tested veteran than Bernie. As a founder of TrueCar, he helped create the success playbook for marketplace partnerships. Now as the CEO of Rollick, Bernie is applying all of his lessons learned to the RV and Powersports markets. In this episode, Mark and Bernie discuss term sheets, agreements, culture, conflict, innovation, and other topics. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
In this week's episode, Mark Brigman chats with Kathleen Phillips, Head of Global Partnerships and Strategic Alliances @ Digital River. Digital River helps clients expand into new global markets through their various eCommerce solutions. As technology makes it easier to extend your solutions across countries and continents, Digital River offers solutions and know-how that allow organizations to continue to grow. Listen to Kathleen talk about the different types of solutions that Digital River provides to its customers and how they are leveraging the power of partnership to make the magic happen. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!