The PARTNERNOMICS Show

The PARTNERNOMICS Show - Episode 19 - Steve Kazan, CEO & Founder @ Inner Onion LLC

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Steve Kazan, CEO & Founder @ Inner Onion. 
Inner Onion is an international sales consultancy, operating from San Francisco and supports international technology (cyber security) companies who want representation in the United States by:- Creating & Implementing go-to-market plans to enter North American markets- Developing and managing partner eco-systems- Creating strategic relationships- Fractional CMO / GM / VP Partnerships
In this episode, the duo discusses the 4 questions below:
Long-term Success: Most important factors for long-term partnership success?
Underperform: Top reasons why tech partnerships underperform?
IT Partners: What product categories are tech partners looking to add?
Enablement: In what areas are partners looking for stronger enablement?
Grab your copy of Inner Onion's e-book: How to Win with Tech Partner Programs by visiting (https://www.inneronion.com/e-book)
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science! 

The PARTNERNOMICS Show - Episode 18 - Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.
In this episode the duo discusses the 4 questions below:
SPP: What is a Strategic Partnering Plan and why should companies use them?
Creation: When and how should SPPs be created?
Segmentation: How do SPPs leverage "segmentation"? 
Approach: What is included in the Approach section of the SPP?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 17 - Ken Coppins, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Ken Coppins, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Ken brings decades of experience having spent a number of years with companies such as Capgemini & KPMG.
In this episode, the duo discusses the 4 questions below:
Strategy: What does a clear strategy do for you?
OPP: How should you create an Organizational Partnering Plan?
SWOT Analysis: What should a good SWOT Analysis provide?
Getting Clarity: What is a Needs/Wants/Limits Analysis?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 16 - Andrey Lipattsev, Partner Development @ Google

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Andrey Lipattsev, Partner Development @ Google. Andrey is the Strategic Partner Manager & EMEA lead for non-ads Privacy Sandbox partnerships @ Google. Working on modern Web technologies with the best partners across Open Source and proprietary platforms.
In this episode, the duo discusses the 4 questions below:
BI vs AI: BI vs AI, what’s the difference?
Generative AI: Will generative AI be used in the partnering profession? 
Obstacles: What are obstacles to using AI in partnerships? 
Democratizing: Will AI eventually eliminate the training and consulting profession?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 15 - Rick van den Bosch, Founder& CEO @ Channext

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Rick van den Bosch, Founder & CEO @ Channext. Rick Previously founded an organization called Virtual Retails, after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born.
In this episode the duo discusses the 4 questions below:
Marketing: What are some of the biggest mistakes made in partner marketing?
Segmentation: What is the power of segmenting markets and partners?
Tech Pivot: How do you know if/when to pivot? 
Recruiting: What is the right number of partners?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 14 - Jim Lezzer, VP of Strategic Partnerships @ WorldView

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jim Lezzer, VP of Strategic Partnerships @ WorldView. Jim previously served as the Director of Strategic Partnerships at MedBridge where he was first introduced to the PARTNERNOMICS® methodology.
In this episode the duo discusses the 4 questions below:
Partnering OS: What is a "Partnership Operating System"?
SPP: What is an SPP and why use it?
Get to NO: Why is speed to "NO" valuable? 
Career Advice: Advice for a Partnering Professional wanting an Executive role?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 13 - Alexander Buckles, CEO @ Forecastable

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Buckles, CEO @ Forecastable and Founder @ Pathways for Autism. Alex is the father of three awesome children, a United States Marine,  3X Top-Performing Enterprise Sales Rep, 1X Sales VP with a successful exit, and a Field Co-Selling Expert. He also serves as the Sales Management Channel Co-Chair & Orlando Co-Chapter Head at Pavillion.
In this episode the duo discusses the 4 questions below:
Co-Selling: What is/is not co-selling?
CROs: Why is co-selling all of a sudden becoming a top priority for CROs? It's been around for a while.
Complexities: What are some of the complexities of co-selling? 
Process: What is a partner co-selling playbook and what does it typically contain?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 12 - Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.
In this episode the duo discusses the 4 questions below:
Expectations: How do "Executive Expectations" come into play in new programs?
Goals: What does it mean to set clear and realistic goals?
Executive Sponsorship: Why is it critical to have Exec Sponsorship? 
Part-Time: Can partnership management be a part-time job?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 11 - Brian Hattaway, Founder & Innovation Leader @ IOLITE Solutions

After some time off, we’re back with Episode 11 of The PARTNERNOMICS Show. This week Mark Brigman talks to Brian Hattaway. Brian is the Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform.
He has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partners for the PARTNERNOMICS IQ Software.
In this episode the duo discusses the 4 questions below:
Operations: What is the first piece of technology needed for a successful partnering program? 
CRM: Why isn’t a CRM capable of managing Partnering from day 1 (install)?
Data Model: In data modeling, how is a “partner” different from a “partnership”?
Integrations: How do I connect different tools together?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

The PARTNERNOMICS Show - Episode 10 - Melissa Chambers, Senior Director of Strategic Partnerships @ Guideline

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Melissa Chambers, Senior Director of Strategic Partnerships at Guideline, a fintech platform expanding access to retirement for over 29,000 small and medium businesses.
In this episode the duo debates the 4 questions below:
Background: Do lawyers have an advantage when it comes to the partnering profession?
Hiring a PDL: What’s one thing hiring managers should look for or look out for when reviewing resumes of PDLs?
Budget: Should partnering and marketing share budgets?
Org Structure: Where have you seen partnerships sit within a company and be most successful?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)