The PARTNERNOMICS Show

In our second episode of the week, Mark Brigman chats with Brandon Lytle, Director of Strategic Partnerships @ Siteimprove. Siteimprove is a multinational SaaS company that creates cloud-based tools and services that provide insights into your content strategy and all your digital channels on one platform. Brandon explains his partnering strategy at Siteimprove is to align through ecosystems.  He shares some of his powerful lessons learned and common mistakes he sees partnering teams make. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
 

In this week's episode, Mark Brigman chats with Francois Grenier, Head of Partnerships @ Sendoso. Sendoso is a sending platform and is a way to inject physical and or digital touchpoints into outreach and marketing campaigns. The main objective of the platform is to open the door for sales or other representatives to build relationships with other professionals. In the podcast, Francois shares the many roles he has served throughout his career and the exciting role he is leading now. Also, Francois shares his insights and experience on being a partnering professional, the need for relationship skills, strategies for product lead growth, and so much more. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)

In this week's episode, Mark Brigman chats with Gabriel Unruh, Co-Founder, and Ben Avram, VP of Media Partnerships at The Streaming Guide. The Streaming Guide is a discovery platform that helps users find movies and TV shows all aggregated on a single platform. The Streaming Guide includes an integrated social element so viewers can share and discuss their favorite movies and shows. Gabriel and Ben talk about their challenges and successes in building their innovative startup. Mark and the guys discuss what it looks like to partner with content studios and other streaming platforms. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
 

In this week's episode, Mark Brigman chats with Rajiv Ramanan, Director - Startup Program & Technology Alliances @ Freshworks. Over 40,000 customers across the world use the family of Freshworks integrated applications. From their CRM to employee and customer management, their suite of solutions helps clients grow faster. Rajiv shares some backstory on the many hats that he wears at Freshworks, including their startup program that is accelerating innovation for their solution and others. Tune in to hear Rajiv's valuable insights and how they are leveraging the ecosystem mindset to expand rapidly. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
 

In this week's episode, Mark Brigman chats with Tony Bryant, Senior Director of Partnerships & Channel at Sinch. Tony describes the different solutions that Sinch provides for its clients and how they are disrupting the communications space. Sinch engages in many highly innovative technology partnerships to bring new capabilities to its clients. Mark and Tony share insights regarding tech partnerships and the massive need for further innovation and effective commercialization of new capabilities. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/) 

In this week's episode, Mark Brigman chats with Adam Michalski, CEO of Partnered.com and the host of Partnered Podcast. Adam shares his insights as an entrepreneur and a partnering thought leader. There is no doubt the world of partnering is seeing a steep inflection point. Mark and Adam discuss the past, present, and future of partnering with a specific emphasis on the use of data, systems, and tools that are being developed to help leaders achieve greater levels of success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)

In this week's episode, Mark Brigman chats with Orest Furhala, Head of Partnerships @N-iX. Technology partnerships have boomed over the past decade and N-iX is leading the way to Eastern Europe and other regions around the world. Mark and Orest discuss ecosystems, innovation, multi-lateral contracting, and other important topics. Orest shares some of his insights as he participated in one of PARTNERNOMICS' spring 15-week cohort programs and later earned his SPLM® certification. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

In this episode, Mark Brigman chats with Eddie Jimenez, Partnerships Lead at 1 Huddle. Their SaaS startup is revolutionizing the way employees onboard and continuously train their employees. The 1Huddle solution puts the power of content, games, and repetition in user's hands through their mobile-first platform to reinforce success habits and knowledge that leads to success. Eddie and his team are focused on being efficient as they seek and execute new partnerships that add value for their clients. Eddie, as a currently PARTNERNOMICS Cohort participant, flips the script and he hit Mark with some questions, such as, how do I know where to place my next hire? After listening to this week's episode, be sure to join our free online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

In this episode, our CEO, Mark Brigman shares the good, bad, and the ugly of using (or not using) Term Sheets. This simple 8 component tool can significantly accelerate your time to get to "yes" or "no," both of which are incredibly valuable. Mark recommends we should 1) never negotiate from a contract (red-lines), 2) Use Term Sheets to explicitly communicate obligations, and 3) Use Term Sheets to more quickly draft more meaningful contracts. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

In this week's episode, Mark Brigman chats with Peter Lai, VP of Strategic Alliances @ Internet of Things America. Mark and Peter discuss ecosystems and the evolving world of connected digital technologies. IoT devices and systems are starting to transform the way we live by providing new data sources and "easy button" solutions. Peter provides his insights on partnering, from the startups' view as well as the sumo. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!