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Episodes
Tuesday Feb 09, 2021
Tuesday Feb 09, 2021
In this week's episode, Mark Brigman chats with Mo Ahmad, Vice President of Alliances & Channel @ SAP. Mo shares how he started his career as a developer but landed in the dynamic lane of partnerships. Mo is helping SAP and its partners better leverage the power of partnership by expanding the digital ecosystem. Tune in to learn more about SAP, the largest software company on the planet, and hear what steps SAP is taking to help lead the expansion of the digital ecosystem. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of strategic partnering professionals!
Tuesday Feb 02, 2021
Tuesday Feb 02, 2021
In this week's episode, Mark Brigman chats with Kelsey Peterson, Strategic Partnerships Manager @ HubSpot. In this episode, they discuss the evolution of HubSpot and how it has evolved into so much more than a simple CRM platform. HubSpot has formed many powerful partnerships, including a recent relationship with QuickBooks. Mark and Kelsey discuss the challenges and great opportunities for HubSpot to continue to help businesses streamline the customer acquisition and nurturing processes. After listening to this week's episode, be sure to join our online community at PARTNERNOMICS.com and connect with hundreds of strategic partnering professionals!
Tuesday Jan 26, 2021
Tuesday Jan 26, 2021
In this week's episode, Mark Brigman speaks with Agnes Kim, a Strategic Partner Lead @ Microsoft (Xbox). Mark and Agnes discuss the different types of partnerships within the gaming world. Agnes shares some of her experiences and insights about geographic cultures and the importance of understanding different cultures when leading international partnerships. The gaming industry is a massive and growing market. Learn what Xbox is doing to capitalize on this massive opportunity. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
In this week's episode, Mark Brigman chats with Rich Gravelin, Director of Strategic Alliances @ Harvard Business Publishing. They discuss channel partnerships and how Harvard grows their reach through leveraging referrals and channel partnerships. Also, Rich explains the unique perspectives that he gained after reading the book PARTNERNOMICS to build and better lead his team. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Jan 12, 2021
Tuesday Jan 12, 2021
In this week's episode Mark Brigman chats with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems @ Forrester. They discuss the evolution of partnerships and how channels are rapidly changing. The most successful partnership teams and programs in 2021 will be following a new script as compared to years past. This new script requires a new mindset, new tools, and a new set of skills to see and build complementary ecosystems that advance their organization's cause. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
In this week's episode of PARTNERNOMICS Podcast Mark Brigman chats with Eyal Zurr, the Director of Global Strategic Alliances @ Monday.com. The two discuss the culture of entrepreneurship in Israel, the founding country of Monday, and they explore why Israel creates such a large number of start-ups and entrepreneurs. Eyal discusses the history, culture, and different partnerships Monday has created over the years and he highlights some major opportunities and challenges that his team faces. Last but not least, Eyal shares the most challenging part of being a Partnering Professional. After you check out this episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
In this episode, Mark Brigman chats with Daniel Perry, Global Alliances Lead @ EcoVadis. When you perform due diligence on your partner candidates, do you consider the organization's level of sustainability? Most of us do not. But, with EcoVadis, now we have this ability. Learn about their new initiative with Microsoft to put a number to sustainability.
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
Join us for this week's podcast where Mark Brigman speaks with Paul Bird from Magentrix, a leading PRM provider. Paul shares some of his amazing insights and strategies including launching a new channel program, addressing channel conflict, identifying performance metrics, and PRM implementation best practices. Strap in for this rapid-fire Q & A podcast that covers the major "hot buttons" in channel partnerships.
Tuesday Dec 08, 2020
Tuesday Dec 08, 2020
Join us for this week's podcast where Mark Brigman speaks with Ashish Shajapurkar, Sr. Director of Cloud Partnerships @ WiPro. In this episode, Mark and Ashish discuss the importance of mindset for long term partnership success, how technology is impacting partnerships, and how the pandemic has changed the way business and partnerships get done.
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
Join us for this week's podcast where Mark Brigman speaks with Yoav Snir, Global Head of Digital Partnerships for Amdocs. Yoav has 20+ years of Fortune 500 international leadership experience in technology sales, product engineering, and global strategy. He recently capitalized on an underdeveloped partner channel by revitalizing the sales approach that grew from hundreds of thousands in revenue to $7.2M in just 18 months.