In this week's episode, Mark Brigman speaks with Agnes Kim, a Strategic Partner Lead @ Microsoft (Xbox). Mark and Agnes discuss the different types of partnerships within the gaming world. Agnes shares some of her experiences and insights about geographic cultures and the importance of understanding different cultures when leading international partnerships. The gaming industry is a massive and growing market. Learn what Xbox is doing to capitalize on this massive opportunity. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!