The PARTNERNOMICS Show

Ep 58 - Eddie Jimenez, Partnerships Lead at 1Huddle

In this episode, Mark Brigman chats with Eddie Jimenez, Partnerships Lead at 1 Huddle. Their SaaS startup is revolutionizing the way employees onboard and continuously train their employees. The 1Huddle solution puts the power of content, games, and repetition in user's hands through their mobile-first platform to reinforce success habits and knowledge that leads to success. Eddie and his team are focused on being efficient as they seek and execute new partnerships that add value for their clients. Eddie, as a currently PARTNERNOMICS Cohort participant, flips the script and he hit Mark with some questions, such as, how do I know where to place my next hire? After listening to this week's episode, be sure to join our free online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 57 - Mark Brigman - Term Sheet Secrets

In this episode, our CEO, Mark Brigman shares the good, bad, and the ugly of using (or not using) Term Sheets. This simple 8 component tool can significantly accelerate your time to get to "yes" or "no," both of which are incredibly valuable. Mark recommends we should 1) never negotiate from a contract (red-lines), 2) Use Term Sheets to explicitly communicate obligations, and 3) Use Term Sheets to more quickly draft more meaningful contracts. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 56 - Peter Lai, VP Strategic Alliances @Internet of Things America

In this week's episode, Mark Brigman chats with Peter Lai, VP of Strategic Alliances @ Internet of Things America. Mark and Peter discuss ecosystems and the evolving world of connected digital technologies. IoT devices and systems are starting to transform the way we live by providing new data sources and "easy button" solutions. Peter provides his insights on partnering, from the startups' view as well as the sumo. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 55 - Marc Monday, Managing Director of Partner Ecosystems GTM @Citrix

In this week's episode, Mark Brigman chats with Marc Monday, Managing Director of Partner Ecosystems @ Citrix. Marc has an amazing perspective on partnership success that was born from his years of service at companies such as Microsoft, VMware, SAP, Cisco, and now Citrix. It goes without saying the speed and complexity of today's business landscape is unlike anything we have experienced in years past. The big winners in tomorrow's economy will be the organizations that "plugin" to the ecosystems their solutions can support. In this episode Mark (with a "k") and Marc (with a "c") break down the partnering ecosystem and discuss what it means to contribute and most importantly thrive in the new opportunities to partner. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 54 - Andrey Lipattsev, Partnerships Lead - EMEA @ Google

In this week's episode, Mark Brigman chats with Andrey Lipattsev, Strategic Partnerships Lead - EMEA @ Google. Mark and Andrey discuss the amazing power that results when companies combine the knowledge and capabilities of other organizations with their own. Innovation plays a huge role in strategic partnering, yet most companies struggle to understand how to harness the power and potential of innovation. Andrey offers his insights on developing digital ecosystems, among other growth topics. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 53 - Cassandra Gholston, Founder and CEO of PartnerTap

In this week's episode, Mark Brigman chats with Cassandra Gholston, Founder and CEO of PartnerTap. PartnerTap is a data-sharing platform that focuses on safely sharing data from multiple sources to help companies more efficiently find opportunities for revenue. In this information-packed episode, Mark and Cassandra discuss sales channels, ecosystems, growth cultures, and what the future holds for partnerships. One question that Mark purposes is, “How do we leverage partnership ecosystems for growth, not just on the sales side, but how can we leverage all partnership types to achieve significant growth?” Cassandra states the old way of just having transactional partnerships is not the answer. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 52 - Mike Milich, Founder of SwiftNegotia

In this week's episode, Mark Brigman chats with Mike Milich, Founder of SwiftNegotia, an international negotiation consultancy and training firm. In this information-packed episode, Mike shares how he transitioned from a career in accounting and management consulting to the dynamic realm of negotiation. As a partnering professional, how would you rate your skills in negotiation? What are the most important steps to take when negotiating partnering deals? Where are most of the mistakes made? How is negotiating strategic partnering deals different than transactional commodity agreements? Listen is as Mike shares his insights to these questions and many more. This duo also announces their collaboration to create and launch a negotiation course on the PARTNERNOMICS platform later this year. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 51 - PARTNERNOMICS Q2-2021 Update

In this week's episode our CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide our Q2-2021 progress report. New initiatives are plentiful at PARTNERNOMICS these days. Mark tackles a few listener Q&As, the duo discusses two new courses that are being developed, and Mark shares some topics in a new book he is co-authoring. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 50 - Eric West, Co-Founder @Explorers' Lab

In this week's episode, Mark Brigman chats with Eric West, Cofounder of Explorers’ Lab. How should business leaders be thinking about innovation and the best ways to leverage the capabilities of other organizations? Eric shares his past experiences in working with Ford, Darpa, and others to frame up his recommendations to this question. Mark and Eric discuss co-creation and the need for it in today’s hyper-competitive business environment. They also add some words of wisdom, "You don’t get alignment, you discover alignment." After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 49 - Cecilia Flombaum, Global Ecosystems Lead @ Microsoft

In this week's episode, Mark Brigman chats with Cecilia Flombaum, Global Ecosystems Lead @ Microsoft. Cecilia got her start in a partnering role by landing in a group focused on system integrations. For more than twenty years Cecilia has helped Microsoft advance its channel and ecosystem partnership programs. In this episode, Cecilia shares the challenges and opportunities that her team and her partners are facing in our 21st-century economy. Tune in to hear her insights and recommendations on leading great partnering programs. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!