The PARTNERNOMICS Show

Ep 62 - Rajiv Ramanan, Dir - Startup Program & Technology Alliances @ Freshworks

In this week's episode, Mark Brigman chats with Rajiv Ramanan, Director - Startup Program & Technology Alliances @ Freshworks. Over 40,000 customers across the world use the family of Freshworks integrated applications. From their CRM to employee and customer management, their suite of solutions helps clients grow faster. Rajiv shares some backstory on the many hats that he wears at Freshworks, including their startup program that is accelerating innovation for their solution and others. Tune in to hear Rajiv's valuable insights and how they are leveraging the ecosystem mindset to expand rapidly. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
 

Ep 61 - Tony Bryant, Senior Director of Partnerships and Channel @Sinch

In this week's episode, Mark Brigman chats with Tony Bryant, Senior Director of Partnerships & Channel at Sinch. Tony describes the different solutions that Sinch provides for its clients and how they are disrupting the communications space. Sinch engages in many highly innovative technology partnerships to bring new capabilities to its clients. Mark and Tony share insights regarding tech partnerships and the massive need for further innovation and effective commercialization of new capabilities. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/) 

Ep 60 - Adam Michalski, CEO - Partnered.com

In this week's episode, Mark Brigman chats with Adam Michalski, CEO of Partnered.com and the host of Partnered Podcast. Adam shares his insights as an entrepreneur and a partnering thought leader. There is no doubt the world of partnering is seeing a steep inflection point. Mark and Adam discuss the past, present, and future of partnering with a specific emphasis on the use of data, systems, and tools that are being developed to help leaders achieve greater levels of success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)

Ep 59 - Orest Furhala, Head of Partnerships @N-iX

In this week's episode, Mark Brigman chats with Orest Furhala, Head of Partnerships @N-iX. Technology partnerships have boomed over the past decade and N-iX is leading the way to Eastern Europe and other regions around the world. Mark and Orest discuss ecosystems, innovation, multi-lateral contracting, and other important topics. Orest shares some of his insights as he participated in one of PARTNERNOMICS' spring 15-week cohort programs and later earned his SPLM® certification. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 58 - Eddie Jimenez, Partnerships Lead at 1Huddle

In this episode, Mark Brigman chats with Eddie Jimenez, Partnerships Lead at 1 Huddle. Their SaaS startup is revolutionizing the way employees onboard and continuously train their employees. The 1Huddle solution puts the power of content, games, and repetition in user's hands through their mobile-first platform to reinforce success habits and knowledge that leads to success. Eddie and his team are focused on being efficient as they seek and execute new partnerships that add value for their clients. Eddie, as a currently PARTNERNOMICS Cohort participant, flips the script and he hit Mark with some questions, such as, how do I know where to place my next hire? After listening to this week's episode, be sure to join our free online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 57 - Mark Brigman - Term Sheet Secrets

In this episode, our CEO, Mark Brigman shares the good, bad, and the ugly of using (or not using) Term Sheets. This simple 8 component tool can significantly accelerate your time to get to "yes" or "no," both of which are incredibly valuable. Mark recommends we should 1) never negotiate from a contract (red-lines), 2) Use Term Sheets to explicitly communicate obligations, and 3) Use Term Sheets to more quickly draft more meaningful contracts. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 56 - Peter Lai, VP Strategic Alliances @Internet of Things America

In this week's episode, Mark Brigman chats with Peter Lai, VP of Strategic Alliances @ Internet of Things America. Mark and Peter discuss ecosystems and the evolving world of connected digital technologies. IoT devices and systems are starting to transform the way we live by providing new data sources and "easy button" solutions. Peter provides his insights on partnering, from the startups' view as well as the sumo. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 55 - Marc Monday, Managing Director of Partner Ecosystems GTM @Citrix

In this week's episode, Mark Brigman chats with Marc Monday, Managing Director of Partner Ecosystems @ Citrix. Marc has an amazing perspective on partnership success that was born from his years of service at companies such as Microsoft, VMware, SAP, Cisco, and now Citrix. It goes without saying the speed and complexity of today's business landscape is unlike anything we have experienced in years past. The big winners in tomorrow's economy will be the organizations that "plugin" to the ecosystems their solutions can support. In this episode Mark (with a "k") and Marc (with a "c") break down the partnering ecosystem and discuss what it means to contribute and most importantly thrive in the new opportunities to partner. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 54 - Andrey Lipattsev, Partnerships Lead - EMEA @ Google

In this week's episode, Mark Brigman chats with Andrey Lipattsev, Strategic Partnerships Lead - EMEA @ Google. Mark and Andrey discuss the amazing power that results when companies combine the knowledge and capabilities of other organizations with their own. Innovation plays a huge role in strategic partnering, yet most companies struggle to understand how to harness the power and potential of innovation. Andrey offers his insights on developing digital ecosystems, among other growth topics. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!

Ep 53 - Cassandra Gholston, Founder and CEO of PartnerTap

In this week's episode, Mark Brigman chats with Cassandra Gholston, Founder and CEO of PartnerTap. PartnerTap is a data-sharing platform that focuses on safely sharing data from multiple sources to help companies more efficiently find opportunities for revenue. In this information-packed episode, Mark and Cassandra discuss sales channels, ecosystems, growth cultures, and what the future holds for partnerships. One question that Mark purposes is, “How do we leverage partnership ecosystems for growth, not just on the sales side, but how can we leverage all partnership types to achieve significant growth?” Cassandra states the old way of just having transactional partnerships is not the answer. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!