The PARTNERNOMICS Show

The PARTNERNOMICS Show - Episode 3 - Bob Moore, Co-Founder and CEO @ Crossbeam

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).
In this episode the duo debates the 4 questions below:
Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as crossbeam?
Degrees: Will we see a world that includes “professional certifications” that replace college degrees at some point?
The pace of business is accelerating and Universities are lagging.
Get a Marketing Degree today. Students are better teachers…
Organization Structure: Should the “partnering team” report to the Sales Lead or another executive?
Most sales leaders are zero-sum, transactional thinkers. Don’t understand partnering.
Sales = hunter; Partnering Professionals are General Managers
Attrition: More than half of partnership professionals switched companies in 2021. Why and will this continue?
Hiring executives have no way to validate a candidate’s knowledge.
The labor pool of partnering professionals was tapped out years ago.
How to grow the crop of future professionals.
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)
 

The PARTNERNOMICS Show - Episode 2 - Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems @ Forrester

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems @ Forrester. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine. 
On this episode the duo debate the 4 questions below:Ecosystem: According to a recent EY report, the average number of B2B partner relationships has increased from 5 to 7 for organizations. What will this average number eventually grow to, and why?
Innovation: Innovation is a huge part of ecosystems as organizations co-innovate to build or expand solutions. What is the best framework for innovation?
Profitability: An EY report claimed ecosystems are contributing on average 13.7% of total annual revenues, 12.9% in cost reduction. Do ecosystems have more promise for the revenue side or the cost reduction side of the profit equation?
Negotiation: When negotiating deals, is it better to make the first offer or let your counterpart make the first offer?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)

The PARTNERNOMICS Show - Episode 1 - Scott Brinker, VP Platform Ecosystem @ Hubspot

The PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.
 
In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he has run the Chief Marketing Technologist blog, chiefmartec.com.
 
See a list of the questions the duo debate below:
No Code: Will the massive proliferation of “no-code” capabilities decrease the demand for coders?
Marketplaces: Will marketplaces extend to resellers; will partners transact from a digital marketplace, then resell/implement end-user solutions without real-time engagement with the ISV/vendor?
E-commerce: E-commerce has passed in-person as the top channel for B2B sales. What critical factors enabled this to happen?
Necessity: Less ability to travel – be in-person
Ease of information gathering/research
Trusting information sources (independent rating)
Governance: Is governance underappreciated?
Partnering processes
Technology to help
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).

Ep 84 - Allan Adler, Managing Partner @ Digital Bridge Partners (Part 2)

In this week's episode, Mark Brigman continues his conversation with Allan Adler to bring this part 2 session. Adler is the Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is also an Executive Member of Partnership Leaders. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).

Ep 83 - Allan Adler, Managing Partner @ Digital Bridge Partners (Part 1)

In this week's episode, Mark Brigman chats with Allan Adler, Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is also an Executive Member of Partnership Leaders. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).

Ep 82 - Morgan McCabe, Director of Partnerships @ HubSpot

In this week's episode, Mark Brigman chats with Morgan McCabe, Director of Partnerships @ HubSpot. Morgan and her team are forming critical relationships to further position Hubspot as a dominant leader in their space. Tune in to hear her valuable insights in this week's conversation. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)

Ep 81 - Derick Gallegos, Senior Manager Business Development @ TaylorMade Golf Company

In this week's episode, Mark Brigman chats with Derick Gallegos, Senior Manager of Business Development @ TaylorMade Golf. Derick shares his insights from years of experience in partnerships and sports marketing. Like other industries, golf is seeing a major impact from technology, both from the physical product side, as well as digital experiences. Tune in to this week's episode to hear how Derick is helping TaylorMade continue its amazing growth trajectory. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)

Ep 80 - Bob Moore, Co-Founder and CEO @ Crossbeam

In this week's episode, Mark Brigman chats with Bob Moore, Co-Founder and CEO of Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Bob shares his insights from years of experience in data infrastructure to give partnering professions the tools they need to create one-of-a-kind partnerships. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)

Ep 79 - Mark Brigman, Tyler Pittman_2021_Q4 Update

In this week's episode, CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide an update on the latest initiatives taking place at Partnernomics. They begin the conversation by touching on the new Partnernomics mobile app, available on Android and IOS with quick and easy access to the online community of partnering professionals and a suite of courses. The duo then discusses how listeners can sign up for a lifetime community membership for free. They conclude by talking about the additional courses that are currently in development. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)

Ep 78 - David Thomson, Chief Revenue Officer @Allbound

In this week's episode, Mark Brigman chats with David Thomson, Chief Revenue Officer at Allbound. Allbound’s partner-centric technology is driving the future of channel success. The company’s partner relationship management (PRM) platform is a powerful solution focused on the partner life cycle from onboarding, training, enablement, and pipeline management that together enable businesses to put partners first. Tune in to hear David share insights from his career and a recent study the Allbound team led, showing drivers for channel sales success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)