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Episodes
Thursday Sep 21, 2023
Thursday Sep 21, 2023
Today, our guest on The PARTNERNOMICS Show is Scott Murtaugh, the Founder of Partnerships OS.
Scott is a fractional Partnerships Leader with extensive experience in operational and product management strategy. His multifaceted executive management experience in end-to-end digital product development, e-commerce, and partnership management has allowed him to excel in building and scaling effective partnership channels for sustainable growth.
Topics Covered:
TRUST: Can you share some actionable steps for building trust with partners?
METHODS: How can we leverage the scientific method for partnership opportunities?
CONTRACTS: How can a contract be more than just a legal safeguard?
AI: How do you see AI shaping the future of partnerships?
Visit PARTNERNOMICS.com to find more show episodes and to see our course and coaching subscription programs. Join over 1,100 partnering professionals from across the globe as you learn the science of partnering!
Thursday Aug 24, 2023
Thursday Aug 24, 2023
Today, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force. Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations.
Topics Covered:
Channel Force: Can you tell us about your background and how you came to start Channel Force?
Channel Sales: There are a lot of channel sales methodologies. What is different about your approach?
Innovation: Channel Force focuses on "innovating the channel sales process." Could you elaborate on what that innovation entails?
Leadership: Why should a channel or revenue leader consider adopting your process?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday Aug 10, 2023
Thursday Aug 10, 2023
Today, our guest on The PARTNERNOMICS Show is Andy Karuza, Marketing Lead at NachNacho. Andy went from building legos as a kid to building tech products as an adult. As an entrepreneur in consumer electronics and SaaS platforms, he loves the art of problem-solving. He's a contributor to 100+ business and marketing publications, an inventor, and has had the honor of running an international company.
Topics Covered:
Market Fit: How can you go about building a software product with good product-market fit?
Product Dev: What product opportunities exist today for software?
GTM: What are some tips on a good GTM (Go-to-market) strategy for any software product?
PLG: What's the importance of PLG (Partner-led growth) in 2023 and beyond?
Startups: What are some growth hacks for software startups?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday Jul 27, 2023
Thursday Jul 27, 2023
Today, our guest on The PARTNERNOMICS Show is Mike Shine, Partner Development Manager at Shipware. Mike is an Enthusiastic, Energetic, Hardworking, and Goal/Results oriented Senior Sales Professional with extensive consultative sales and account management experience.
Topics Covered:
Skills: Biggest skill difference between sales and partnering?
Recruiting: Red flags to look out for when evaluating partner candidates?
Takeaway: What is the biggest learning you have had as a partner pro so far?
Future: Where do you see companies focusing on partnerships in the next 3-5 years?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday Jul 13, 2023
Thursday Jul 13, 2023
Today, our guest on The PARTNERNOMICS Show is Tony Rock, Growth Coach & Consultant at Exit Compass. Tony is a senior executive and advisor in working with management teams and investors to execute organic growth, acquisition, new venture, and restructuring initiatives. He has extensive market development, sales management, technology, product, and financial leadership experience in multiple industries and regions including Asia. His passion and excellence is defining customer value, transforming companies, developing new technologies, and fostering a culture of innovation to spur enterprise growth.
Topics Covered:
CFOs: How do CFOs think about partnership success?
Integrating: How could the partnership function be better integrated into the rest of the organization?
Collaboration: What tools can help partnering professionals more effectively collaborate?
Evolution: How will the Partnership function evolve over the next 5 years?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday Jun 29, 2023
Thursday Jun 29, 2023
Today, our guest on The PARTNERNOMICS Show is Jake Atwood, CEO at BuzzBuilder. As a Sales Leader, Coach, and Marketer Jake has one singular focus: make it easy for sales teams to pack their pipeline with qualified leads and close more deals. He's been contracted by dozens of Fortune 500s as well as high-growth startups to help them build a world-class sales team and sales process.
Topics Covered:
Quality: What are the top channel programs doing to attract the RIGHT partners?
Efficient: What can you do to make partner recruitment easier and less time-consuming?
Evaluation: What questions should you be asking potential partners in your first conversation with them?
Enablement: What can you do to prevent partners from joining your channel program and then ghosting you?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday Jun 15, 2023
Thursday Jun 15, 2023
Today, our guest on The PARTNERNOMICS Show is Ron Wastal, SVP of Global Business Development, Alliances and Channel at Jitterbit. Ron leads the growth and development of Jitterbit's global partner ecosystem. He's skilled at growing channels and scaling revenue, through his leadership their partner-sourced annual recurring revenue has increased by as much as 50% across many regions.
Ron has a passion for building new businesses and scaling organizations to achieve successful outcomes. He's helped to pave the way for three IPOs and six acquisitions, he has developed partner programs from the ground up, and led channels and global alliances for SaaS and integration providers including Apptio, Mulesoft, Cast Iron Systems.
Topics Covered:
Motivation: What inspired you to enter and remain in the field of partnerships?
Skills: What are the most critical skills and knowledge needed for a career in partnerships?
Trends: What are the current trends and challenges in the industry?
Relationships: How do you build and maintain strong relationships with your key partners and stakeholders in your network?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday Jun 08, 2023
Thursday Jun 08, 2023
Today, our guest on The PARTNERNOMICS Show is Brian Hattaway, Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform. IOLITE Solutions blends a process-first philosophy with technical excellence to provide smart and elegant solutions that bring efficiency and cost savings to all of our customers.
Brian has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partner for the PARTNERNOMICS IQ Software.
Topics Covered:
Scaling: What are the drivers that enable scaling in a partner program?
Goals: What are key components of a scalable partnering platform?
iPaaS: What are the pros/cons of iPaaS
Tech Stack: What is prohibiting the partnering pro from building their desired tech stack today?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday Jun 01, 2023
Thursday Jun 01, 2023
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Michael Gamböck, Principal Partner Manager @ Adobe.
Michael works with strategic accounts and partners in EMEA. He consults closely with Adobe engineering, product management, and management to growing usage of Creative Cloud Video products, actively working on several released and upcoming products and services like Team Projects and cross-device editing platform Project Rush.
He was a managing director for one of the biggest post-production facilities in Germany before joining Adobe in his strategic role, which also covers exciting innovative technologies like AI, Cloud and new collaborative workflows.
In this episode, the duo discusses the questions below:
Solutions: How does product development intersect with partnering? (Partners can help build new solutions and they can help sell, implement, and retain customers).
Partner Program: Describe your Solutions Partnering Program – Examples of partners?
Innovation: How do you manage co-innovation?
Systems Integrators: Success practices of working with Systems Integrators.
Co-Selling: How do you motivate partners to co-sell with you?
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!
Thursday May 25, 2023
Thursday May 25, 2023
In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Steve Kazan, CEO & Founder @ Inner Onion.
Inner Onion is an international sales consultancy, operating from San Francisco and supports international technology (cyber security) companies who want representation in the United States by:- Creating & Implementing go-to-market plans to enter North American markets- Developing and managing partner eco-systems- Creating strategic relationships- Fractional CMO / GM / VP Partnerships
In this episode, the duo discusses the 4 questions below:
Long-term Success: Most important factors for long-term partnership success?
Underperform: Top reasons why tech partnerships underperform?
IT Partners: What product categories are tech partners looking to add?
Enablement: In what areas are partners looking for stronger enablement?
Grab your copy of Inner Onion's e-book: How to Win with Tech Partner Programs by visiting (https://www.inneronion.com/e-book)
Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!