The PARTNERNOMICS Show - Episode 9 - Bob Moore, Co-Founder & CEO @ Crossbeam

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

In this episode the duo debates the 4 questions below:

1. Compensation: The average comp for a partnering pro in the US is $177k. Is this too high or too little?
2. Failure: Some studies suggest that 80-90% of partners in a channel program provide no value. Why and what should be done to address this?
3. Events: Has COVID caused us to rethink virtual events?
4. Innovation: Is the “innovation process” different in an ecosystem-focused organization vs a traditional-minded org?

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)

 

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