The PARTNERNOMICS Show

The PARTNERNOMICS Show - Greg Unruh: Episode 47, Managing Partner and CEO of Unruh Enterprises

Today, our guest on The PARTNERNOMICS® Show is Greg Unruh, Managing Partner and CEO of Unruh Enterprises.
Greg Unruh — Strategic Partnership Leader & Certified PARTNERNOMICS® Implementer
With 25+ years of experience building high-impact partner ecosystems, Greg Unruh knows what it takes to turn partnerships into profit. From early-stage growth to enterprise transformation, he’s helped organizations across industries scale smarter through indirect sales and strategic collaboration.
As one of only 12 globally Certified PARTNERNOMICS® Implementers and a Strategic Partnerships Leadership Professional (SPLP®), Greg brings a proven framework that delivers consistent, measurable outcomes—regardless of industry. Think of PARTNERNOMICS as the "Sandler" of strategic partnerships: the gold standard for those who want to lead, not follow.
Greg’s passion for mentoring, innovation, and system-driven execution has helped companies move from stagnation to success by building aligned, scalable, and high-performing partner programs.
Follow along to learn from Greg’s insights and real-world experience leading partner strategies that work.
 
Key Insights:
Role-Based Partner Pairing Drives Scalable Engagement
Personal Connection Precedes Performance
Content Strategy Is a Force Multiplier
If You’re Not Top of Mind, Someone Else Is
AI as a Strategic Content Curation Tool
Score, Segment, and Prioritize Partner Contacts
 
Reach out to Greg Unruh:https://www.linkedin.com/in/unruh/http://www.unruhenterprises.com
 
*********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

The PARTNERNOMICS Show - Dan Pfister: Episode 46, Founder of WinBack Labs

Today, our guest on The PARTNERNOMICS® Show is Dan Pfister, Founder of WinBack Labs.
Dan Pfister is the founder of WinBack Labs. He's also the creator of The Winback Revenue Framework, which has recovered millions in lost revenue and won back thousands of lost customers. His 'Customer Winback Benchmark Study' conclusively demonstrated the tremendous ROI of customer recovery. And, as host of The Winback Marketing Podcast and author of 'Million Dollar Winback,' Dan shows businesses exactly how they can tap into the goldmine of revenue sitting dormant in their lost customers.
 
Key Insights:
Lost Customers Are High-ROI Opportunities
Win-Back Campaigns Are Underutilized Strategic Assets
The Data Speaks: Returning Customers Spend More
Segmentation and Customer Understanding Are Crucial
Subscription Businesses Are Prime Candidates
Customer Churn Insights Help Improve Core Operations
You’re Ready for a Win-Back Campaign If…
You've been in business for 3+ years
Your churn rate exceeds 4% annually
You’ve lost customers with a total LTV exceeding $500,000 over the past two years
 
Dan has a winback calculator at winbacklabs.com where people can get a good idea of the kind of revenue winback could generate for their business.Reach out to Dan Pfister:linkedin.com/in/danmpfister/winbacklabs.com
 
*********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

The PARTNERNOMICS Show - Rob Drynan: Episode 45, Certified EOS Implementer®

Today, our guest on The PARTNERNOMICS® Show is Rob Drynan, a Certified EOS Implementer at EOS Worldwide.
With over 30 years of experience in business ownership and leadership, Rob launched his first company at 25 and has since founded several ventures while leading teams for other organizations. For the past 12 years, he has worked closely with founders of small and mid-sized businesses, helping them grow stronger and scale smarter. Rob believes true success and freedom come when leaders stop trying to do it all alone.
His time in the nonprofit sector, including serving as Executive Director of the Blue Jays Foundation (Jays Care), shaped his mission-first mindset. Rob is passionate about building purpose-driven teams where everyone owns their role and moves in the same direction.
Today, as a Certified EOS Implementer®, Rob is known as a trusted partner who meets clients where they are. He champions EOS because it delivers what business leaders need—clear, practical tools that drive results.
 
Key Insights:
From Entrepreneur to EOS Implementer
Founder-Led vs. Mission-Driven
Ideal EOS Clients: Hungry and Humble Leaders
Clarity Over Complexity
Change Management & Accountability
*********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

The PARTNERNOMICS Show - Walt Brown: Episode 44, Walt Brown Co.

Today, our guest on The PARTNERNOMICS® Show is Walt Brown, an Expert EOS Implementer at EOS Worldwide and Founder of Walt Brown Co.
Walt is an Expert EOS Implementer with over 15 years of experience guiding organizations through the Entrepreneurial Operating System®. Since being trained directly by EOS creator Gino Wickman in 2008, Walt has led more than 180 companies from nonprofits to billion-dollar enterprises through full EOS implementation.
He’s known for his deep experience with small and large organizations, bringing clarity, accountability, and cultural alignment to leadership teams. Walt works with businesses that value growth, healthy culture, and sustainable systems, and he helps them get there with precision and purpose.
Today, Walt spends over 130 days a year in full-day sessions with clients, equipping teams to graduate from EOS with lasting impact.
Key Insights:
Strong cultures drive cash flow
The seven critical employee needs shape organizational health
Culture should attract and repel
Organizational operating systems build trust
People clarity beats data complexity
90-day rhythms keep teams aligned
*********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos
 

The PARTNERNOMICS Show - Jim Bramlett: Episode 43, 5 String Solutions

Today, our guest on The PARTNERNOMICS® Show is Jim Bramlett, a Vistage Chair and Founder of 5 String Solutions.
There are two kinds of business leaders: those who embrace continuous learning and actively seek guidance, and those who try to go it alone. Jim Bramlett is a trusted guide for the former. As a Vistage Chair in Kansas City, Jim leads a high-performing peer advisory group made up of growth-minded executives who value real conversations, accountability, and strategic insight.
A seasoned entrepreneur who has launched seven businesses, Jim brings both the scars and the wisdom of experience. He’s an executive coach, author, and speaker who’s passionate about helping leaders scale with purpose. Over the course of his career, Jim has uncovered four key strategies that drive sustainable, organic growth—backed by the culture required to make it stick.
Today, he devotes his energy to equipping forward-thinking business leaders with the mindset, tools, and support they need to reach new heights—personally and professionally.
Key Insights:
Lessons from Seven Startups: Failing Forward with Purpose
The Power of Peer Advisory: Why Vistage Works
The Four Things Every Buyer Wants
Beating Competitors Without Beating Yourself
Culture + Product: A Dual Engine for Sustainable Growth
Every Company is a Media Company: Clarity in Messaging
Innovation ≠ Invention
Real Talk on Retirement and Rediscovered Purpose
*********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos
 

The PARTNERNMICS Show - Episode 42: Jon Weening, Tribridge Solutions

Today, our guest on The PARTNERNOMICS® Show is Jon Weening, a Certified EOS Implementer and Chief Bridge Builder at Tribridge Solutions.
For over 25 years, Jon has helped business owners and leadership teams gain clarity, build traction, and create workplaces where people thrive. A seasoned entrepreneur, Jon has owned or partnered in five businesses, learning as much from the struggles as the successes.
In 2019, he began living his EOS Life®, guiding growth-minded teams through EOS implementation to help them get everything they want from their business. Today, Jon continues that mission while also offering ProfitWorks to support leaders and their teams beyond EOS.
 
Key Insights:
EOS is a system built for people
A 10-year vision brings focus
Don’t wait to fix a wrong fit
Core values should feel lived, not labeled
Consistent meetings drive traction
*********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos
 

PARTNERNOMICS Show - Episode 41: Chris Allen, Intrado

Today, our guest on The PARTNERNOMICS® Show is Chris Allen, Chief Revenue Officer at Intrado.
Chris has over 25 years of experience in high-tech and SaaS sales. He excels in developing scalable processes and driving significant revenue growth while leading high-performance teams. Chris has successfully introduced new products and expanded customer reach throughout his career, notably at Oseberg, TNS Technology, and early at Intrado, where he built the Enterprise and Carrier sales teams. His leadership has cultivated a culture of excellence and innovation.
Key Insights:
1. Cultivating Relationships for Long-term Success: Relationships function similarly to seeds; early investment in them can yield substantial, enduring returns in both personal and professional realms.2. Leveraging Strategic Partnerships for Scalable Growth: Chris underscores the critical importance of channel partners in achieving efficient scalability. Tapping into their existing networks can provide a more sustainable growth strategy than significantly expanding a traditional sales force.3. Transitioning Leadership Dynamics: The discussion highlights the evolving roles within sales leadership, specifically contrasting the functions of a VP of Sales and a Chief Revenue Officer (CRO). This underscores the need to shift from tactical execution to strategic foresight to drive company progression.4. Embracing Humble Curiosity: Chris advocates for the value of humility and continuous learning at the executive level, stressing that CROs should seek knowledge from partners and acknowledge areas of uncertainty.
Chris's experiences and insights reinforce the notion that impactful leadership often stems from a willingness to learn, adapt, and cultivate meaningful relationships.
*********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos*Collaborate with more than 1,350 partnering professionals

The PARTNERNOMICS Show - Episode 40: Jim Lezzer, LivTech

Today, our guest on The PARTNERNOMICS® Show is Jim Lezzer, Vice President of Strategic Partnerships at LivTech, a collection of best-in-class solutions dedicated to investing in and providing operational expertise to a growing portfolio of healthcare-oriented SaaS software and services companies. LivTech focuses on the needs of home health agencies, hospice and palliative providers, medical and physician groups, and assisted and senior living communities. With a collective experience of over 105 years, entrepreneur-led companies under the LivTech umbrella continue to grow and evolve with the ever-changing needs of the healthcare market.
 
Topics Covered: 🎤
👉What is a "Strategic Partnership" and how is it unique?👉What recommendations do you have for pros leading Tech Integration partnerships.👉Building the channel program is one thing - how do you accelerate channel revenue post deal signature?👉Moving from art to science. How can partner pros leverage the power of process? -- leveraging tools like the SPLM to ensure you've got a clear picture on the partnership👉We say "Trust is the foundation of all relationships." How does "transparency" foster trust? -- when to lean in and when to bail out
 
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Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?
We will give you the first course and certification for FREE ($595 value)!
🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
 
PARTNERNOMICS® is the:
*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos*Collaborate with more than 1,350 partnering professionals

The PARTNERNOMICS Show - Episode 39: Sarah Collins - Ad Astra

Today, our guest on The PARTNERNOMICS® Show is Sarah Collins, president of Ad Astra, a trusted partner of 500+ colleges, universities, and systems committed to graduating more students faster. Through data-informed planning and course scheduling, Ad Astra aims to empower institutions to remove barriers to completion while ensuring financial sustainability.
Topics Covered: 🎤
Can you tell us about Ad Astra? (age, employees, solutions)How has Ad Astra's business climate changed?Why leverage partnerships (transition from direct to add partnerships)What value did the company gain from doing an OPP?What has been the biggest surprise in launching a formal partnering program?What advice would you give to execs wanting to formalize a partnering program?
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Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos*Collaborate with more than 1,350 partnering professionals

The PARTNERNOMICS Show - Episode 38: Alexandru - Trustpilot

Today, our guest on The PARTNERNOMICS® Show is Alexandru Birleanu a Partner Manager for Trustpilot a leading online reviews platform. Trustpilot's mission is to be a universal symbol of trust.
 
Topics Covered: 🎤
👉 Global Partnerships: How would you characterize the partnership ecosystem in Italy?
👉 Go-To-Market: How is the partnership strategy incorporated into Trustpilot's Go-To-Market (GTM) strategy?
👉 Challenges: What are the primary challenges and objectives for Trustpilot's partnership initiatives in Italy?
👉 PARTNERNOMICS Training: How did the PARTNERNOMICS Indirect Sales Partnerships course help you?
👉 Advice: Advice for do you have for aspiring Partnership Managers?
 
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Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?We will give you the first course and certification for FREE ($595 value)! 🚀
Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.
PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos*Collaborate with more than 1,350 partnering professionals